What does true sustainability look like in the hotel industry?

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As demand for green accommodation grows, environmentally sustainable practices in hotels are becoming more commonplace — but so is greenwashing. Experts say the idea of luxury hospitality may need to be redefined for the sector to become truly sustainable.

In a bid to become more environmentally sustainable, Raffles Hotel Singapore has reimagined its signature drink: the Singapore Sling, a fruity gin-based cocktail dating back to the 1900s.

In 2018, the 5-star ultra luxury hotel partnered with spirits company Proof & Company’s ecoSPIRITS programme to transform the drink’s life cycle. Using a closed-loop distribution system, they were able to eliminate several thousand kilograms of packaging waste annually. Furthermore, for every 25 Singapore Slings served, a native tree is planted in Kalimantan and Sumatran rainforests.

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