Green Tour Program
Global trends of consumers and tourists are demanding socially and environmentally responsible products, particularly in eco-sensitive destinations such as Africa. A business that provides sustainable products and services gains a competitive advantage while increasing their efficiency, saving money and creating a positive impact on the community.
A business with demonstrated policies and procedures, independently verified and audited by Internationally recognized certification schemes gives companies a competitive advantage while increasing their operational efficiencies, saving money, and leaving a more positive impact on the communities and regions they operate in.
Program Goal
Increased implementation of best eco and socially responsible practices among African tour operators, accommodation providers, and their suppliers. (i.e. accommodation, safari guides, activity providers)
Marketable sustainable tourism products, strengthening business and destination promotion between International buyers and African suppliers
Program objective is to Promote sustainability in tourism: socially responsible and sustainable products (less polluting / more resource-efficient) and sustainable consumption (purchase of eco/responsible products and more sustainable lifestyles).
Specific objectives: Supporting Kenyan tourism companies to adapt and replicate proven SCP supply chain methodologies leading to
- Increased application of eco and socially responsible practices among SME Tour operators and their suppliers and
- Strengthened sustainable tourism supply chain, business and institutional cooperation between Europe and Africa, and within Africa.
- Increased application of eco and socially responsible practices among SME Tour operators and their suppliers and
- Strengthened sustainable tourism supply chain, business and institutional cooperation between Europe and Africa, and within Africa.
- Common tested supply chain models and instruments provide high replication potential.
Positive Impact
Addressing sustainability leads to the conservation of natural resources, protection of cultural heritage & community development. Sustainable certifications not only provide opportunities for brands that engage, but the market-wide adoption rate in each region also provides competitive destination marketing advantages. Read more…
