“There is a growing sense of ecological responsibility which drives people to make more planet-friendly choices,” says Aadya Singh, a fashion student from the University of Delhi. “Climate-friendly, green fashion was an alien concept a few years ago but now most reputed, international brands have labels which claim to be 100 per cent sustainability-driven. This reflects social change in the apparel sector as we see more brands embracing sustainability.”
Heads are turning to sustainable fashion in India
News & Blog
