Circularity requires collaboration from companies, large and small

News & Blog

When we think about what it will take to transform our global economy, it is easy to suffer from one of two thought distortions:

The first is an overwhelming sense of existential dread. Something like, “This can never be done! The task is too big!” I think of this as the sad Charlie Brown persona. The second is a go-it-alone attitude that favors your company forging ahead alone without backup or sidekicks. I call this one Batman syndrome. Read more