As a fiber-based packaging solutions provider with an emphasis on sustainable forestry, WestRock focuses on protecting and reforesting the areas from which it procures its fiber, keeping forests as forests.
Human health and planetary health are intrinsically linked as one connected ecosystem.
Tree canopies: Our urban protectors
If you were to look at a city from a bird’s-eye view, the amount of visible tree cover is referred to as the tree canopy. A greater tree canopy enables more green space to spend time in nature, walk pets or exercise. It means increased health and wellness outcomes for the citizens who call that city home. By leveraging tools such as NatureQuant’s NatureScore index, the Arbor Day Foundation and its partners can seek to pinpoint the neighborhoods in greatest need of trees. The Arbor Day Foundation and WestRock formed a partnership in 2019 focused on restoring urban canopies.
The Arbor Day Foundation is a nonprofit conservation organization dedicated to planting, nurturing and celebrating trees. Since its founding in 1972, members and volunteers have planted more than 500 million trees across 55 countries. In urban areas, the foundation uses a collection of strategic data points to identify where its work will have the biggest impact, striving to achieve infrastructure for urban areas. Read more…
