Despite the impact of the COVID-19 pandemic, geopolitical conflicts and high inflation, protecting the environment remains a top priority for Gen Zs and millennials. According to Deloitte’s 2022 Gen Z and Millennial Survey, both generations put climate change just behind the cost of living as their top societal concern.
About three-quarters of Gen Zs and millennials believe the world is at a tipping point when it comes to responding to climate change, and 90 percent of both groups are taking steps to reduce their environmental impact. Their deep concern about climate change influences their decision-making about everything from the food they eat to the companies they work for.
Near term, Gen Zs and millennials are focused on everyday actions such as using secondhand and recyclable items, and sourcing local and organic food. And despite their financial concerns, many say they are willing to spend more to make sustainable choices. While they may currently find it challenging to invest in more expensive items such as solar panels and electric vehicles, half of those surveyed say they plan to make these purchases in the future. Read more…
