Catering to consumers’ preferences and needs is key for all companies — after all, there’s no use in manufacturing products that aren’t in demand. But for food companies, a focus on preferences and habits is even more deeply engrained. Therefore, demonstrating that consumers care about (and pay for) sustainability practices has been top of mind for sustainability departments when making the case for their budgets and initiatives.
But it’s not a straightforward thing to prove. Consumers are people — and therefore complicated. What do they really know about sustainability? How does this affect their food choices? And what should companies do with that information? Read more…
