Carbon footprint labels aim to steer more green buying

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Nutritional breakdowns, ethical trade branding, recycling information – and now estimates of a product’s climate impact.

Consumers across the globe are starting to see a new kind of information on goods packaging, indicating the level of planet-heating gases emitted by making the items they are buying.

This fresh wave of efforts at “carbon footprint” labelling is being praised by some as empowering consumers to help tackle climate change – but criticised by others as confusing at best, and greenwashing at worst.

Danielle Nierenberg, co-founder of Food Tank, a US-based think-tank, said a carbon-labelling system has “been in the works for a while” but companies needed time to research it properly, “so we’re just seeing it now”. Read more…