Undoubtedly, one of the best ways to reduce plastic pollution is to eliminate single-use plastic and introduce long-lasting reusable packaging instead. But brands are still reluctant to abandon the low-cost convenience of grab-and-go. They find it hard to believe enough customers are willing to put in the extra time and effort to return packaging to stores to refill.
According to the Ellen MacArthur Foundation, reusable packaging could be a $10 billion opportunity. That sort of money speaks to manufacturers, but a billion-dollar question remains: How can brands and retailers make reusable packaging more attractive than single-use convenience? The answer may not be in dollars. Maybe it’s in bitcoin. Read more…
