4 factors to examine when setting sustainability goals for a business

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Wind turbine in landscape. Image courtesy of Getty Images.

This article is sponsored by Shell Energy.

There are numerous reasons so many organizations across the globe are working to reduce their environmental impacts. These motives include, but aren’t limited to, meeting consumer demands, increasing efficiency, meeting regulatory requirements, adding brand value, attracting talent and creating new business opportunities.

All of these point to the fact that practicing sustainability is a fundamental undertaking for corporations, not some short-term fad. In fact, researchers expect the renewable energy market alone to exceed $2.15 trillion by 2025.

As the industry evolves, there is more accessibility to renewable energy solutions, which can be a double-edged sword for executives in the process of introducing or advancing sustainability efforts into their corporate cultures. On one hand, there are more options than ever. But conversely, achieving the best energy transition blueprint for your business can be complicated or even overwhelming.

Consequently, here are four items business leaders might consider as they develop their path to setting and achieving their energy sustainability goals. Read more