Shifting Mindset: Linear Vs Circular Economy

Focus Areas

	Linear Economy	Circular Economy
Attitude towards nature	Forcing nature to produce	Doing more with what nature can produce
Attitude towards production	more Take, make and waste	Reduce, reuse and recycle
Closing loops	One lifetime use of products, components, materials and energy	Materials and energy flow infinitely in cycles through the economy
Product life extension	Products become obsolete while they are still usable	Product life is extended in new applications or products serve as valuable inputs for other products
Performance economy	Consumers buy goods	Accessibility and performance instead of ownership are leading in many consumption markets.
Earnings model	Producers determine sales price of products	Consumers increasingly share products Producers charge price for the use of the product Business models are based on multiple values (financial alongside environmental and social values)
Multiple values and principles	Money is the dominant value in business models	Companies work together to increase value along the supply chain.
Supply chain	Companies improve efficiencies in isolation of each other	Risk and benefits are shared upstream and downstream