The biggest challenge to sustainability lies in the current linear–take, make, waste economic model and an outdated energy system. This cradle-to-grave model is fixed on an industrial mindset where producers assume the resources they use are unlimited and, therefore, are never restored. In this case, short-term profits are placed at the top of the pyramid at the expense of people and the planet. Ultimately, contaminated air and water become just some of the inevitable outcomes of the lopsided pressure applied to the ecosystem. For this reason, SIB-K focuses on shifting from this model to a more Circular Economy that brings together all different and urgent topics to drive towards a low-carbon economy while meeting Sustainable Development Goals. A circular economy is a system built on renewable energy and regenerative models, and it keeps resources in use over and over without putting anything to waste. 

We support business and societal models, material life-span expansion, proper waste management practices, boost recycling opportunities, incubate innovative and sustainable business solutions, help businesses redesign models and create regenerative approaches, communicate to raise awareness, drive behavioral change, and educate positively. The advocacy for a circular model is based on its emphasis on redefining growth, focusing not only on profits but also on resilient and thriving systems with a positive impact on the planet and people.